“An important goal I have as a presenter is to make sure what I say is not only captivating, but I really “tie the bow” at the end so the takeaways are really clear.”
I love this goal. My suggestion for this is to catchphrase your main takeaway. In other words, establish ahead of time… what is the main point I want them to walk away with, and how can I say it in the fewest words possible? And how can I make it memorable by using a repeating structure? The simpler and more streamlined it is, the easier it is to remember. I got this idea when I first saw those NY signs saying, “If you see something, say something.” It’s so succinct and designed to be memorable. It’s a catchphrase. I looked up it’s origin and discovered it was created by an ad company and donated to the City of New York in the wake of 9/11 to encourage people to alert security to suspicious activity. Separating ourselves from the content of it, and looking at it purely from a language perspective, it’s sleek. It repeats itself. It looks good in big letters. Not written by a government office – by marketers. The question is: how can you use this format for your takeaway?
1. What is your main takeaway?
2. What is the shortest way you can say it?
3. How can you make it catchy / clever?
As for the catchy/clever part, I think about something my mom loves: phrases that repeat themselves, but in reverse. As a teenager I remember she would hear them on the radio and write them on index cards and stick them to the fridge. I would call them doop-de-doops. (Because they go doop-de-doop… de-doop-de. Examples: It’s not the size of the dog in the fight but the size of the fight in the dog. Every rose has its thorn, but every thorn has its rose. (I would make up my own because it would make her laugh. I’m not sure this analogy has helped my explanation, but there you go.)
If I wanted to teach topics like budgeting & credit, I would apply this process like this:
1. Main Takeaway: overspending is encouraged in society, but no one pays your tab when it gets out of control
2. Shortest Version: The most important thing you can do is control your spending.
3. Catchy/Clever: You either control your spending or it controls you.
1. Main Takeaway: credit cards seem like free money, but the interest makes it much more expensive than saving up for it first
2. Shortest Version: Borrowing money is very different then spending saved money
3. Catchy/Clever: If you have to borrow it, you can’t afford it.
Then, use Canva.com or Keynote or Powerpoint and make the letters really big. So it visually reinforces your point. This is why you use as few words as possible – they should be big enough to almost register in the brain as images – quick to read and easy to visualize and remember.
1. Main Idea:
2. Shortest Version: