Welcome to the

Approachable Experts Program.

Confidence… Connection… Impact…

These three simple, powerful skills make you the most influential kind of leader:
an approachable expert.

“As a leader, approachable expertise is what happens when you tap into your natural humor, tell stories that stick, inspire your listeners, and motivate them to make real change in their lives.”

Meet Lauren, a program alum.

TV Station Director, Creator of Strong Female Boss and 2021 Woman of Impact Award-winner

Lauren wanted to clarify her message and stand out as a conference panel guest. Spoiler: she did!

“Telling Stories is a Game-changer!”

“I was a Stand-Out Panel Guest!”

I like to say that the people who challenge you believe in you.

See? I really like to say this!

Our coaching sessions are a place where you as a leader can prepare for an upcoming speaking appearance or career opportunity, master exactly what you want to say and how you want to say it, all in a fun environment where you can be yourself!

What’s Included in the Program?

Through coaching calls and video training, you’ll master the humorous storytelling formula I’ve learned over more than decade as a successful comedic speaker, storyteller, and engaging presenter on a very tough subject.

This secret process is proven, simple, and immediately actionable. Before you know it you’ll be finding the humor in your content and getting your audience to actually engage with it.

I’ll be sharing insights and tips from my experience as a speaker – saving you time and moving you toward your most important goals.

One-on-One Coaching Calls

In these calls, you’ll work directly with Colin to identify your goals, your greatest speaking advantages, how to take any idea from “is this something?” to memorable speaking material.

Video Trainings + Free Guide

Access our video-guided courses on a Confidence Mindset, the Storytelling Sequence, and Your Impact & Growth Strategy. Create more income, impact, and influence immediately!

Audio Recording Reactions

Share audio recordings of your story as it progresses and get detailed reactions with line-by-line notes on what to keep doing and what to tweak to reach the next level!

So… who are you & why do you care?

I care because being known as an APPROACHABLE EXPERT has served me better than being an EXPERT.

Combining these two elements propelled me to a successful 10+ year career as a financial speaker, author and storyteller.

Along the way I’ve become passionate about helping leaders like you learn the simple, powerful skills so your listeners SHOW UP, OPEN UP, and SIGN UP to find out more.

👉 SHOW UP: Position yourself as a trustworthy source and package your talk as a do-not-miss event.

👉 OPEN UP: The right words and body language will create connection, interaction, psychological safety, and the motivation they need to change their lives.

👉 SIGN UP: Transformation doesn’t happen after just one talk – get them seeking out your resources & services to improve their life.


Colin truly hears and sees the people he works with. He helps you to show up powerfully on stage and open doors for more speaking opportunities. Colin reminds me that people need to hear my unique voice, and helps me remove the barriers in my way. I always leave our conversations feeling more confident in my abilities and more empowered to share my message.

Cordelia Gaffar

Author and Founder, Replenish Me

Colin’s approach to coaching, like his own speaking, is powerful because of its emphasis on authenticity. He promotes no formula. He has no “shtick.” He focuses instead on discerning, drawing out, and fully developing a client’s voice and message so that it can be heard. It is what makes Colin a terrific resource for seasoned speakers and for those terrified of an audience.

Tiff Bluemle

Executive Director, Change the Story & Vermont Works for Women

I got further on my speech in one conversation with Colin than I’ve gotten in the last 6 months. Colin’s feedback has been invaluable. He helped me sit in the audience and understand what I would want to learn from me.

Greg Kettner

Team Culture Expert, Greg Kettner Speaks

I speak a lot for events within my industry, but I stepped out of my comfort zone and accepted a speaking gig for a female entrepreneur group. They asked me to come in and speak as an expert on social media storytelling. I was so nervous--but I'm proud to say I knocked it out of the park and got incredible feedback! It was mainly thanks to Colin's tips, especially the tip to describe "a scene rather than a movie.” It translated SO well--I built my entire talk around that concept! I wouldn't have had these tools, or felt as equipped as I did, without Colin's guidance! And bonus win--they've already talked about bringing me back on for future topics!

Claire Flores

Network Marketer and Team Leader

If you had told me 7 years ago that speaking and presenting would be a regular part of my business, I would have said you're crazy. Except that I'm married to Colin. He took me from panic attacks to confidence in a few months time. I never thought I'd get over the butterflies, or know how to shape my message in an impactful way, but here I am getting hired to speak! When he says he can help, he really means it.

Lindsey Lathrop

Negotiation & Self-Promotion Coach

Colin helped me add so much to my presenting. I wasn’t connecting and wasn’t telling a story the way I wanted. Not only did he help me create that (very quickly!) he also helped me come up with a mantra I will use from now on. When the day of my workshop arrived, I was confident and poised!” – Carolina Onuk, Bright Future Leaders Coaching

Caroline Onuk

Coach and Founder of Bright Future Leaders

About Your Coach

Featured everywhere from NPR to Moth Radio Hour and Reader’s Digest, Colin Ryan is a nationally in-demand, award-winning speaker, author, and coach with the background of a professional comedian and storyteller.

To date Colin has spoken to over 500,000 students and adults across North America, and was named one of the top 10 college presenters in the U.S.

Colin is the author of “A Comedic Guide to Money,” a practical gateway guide to personal finance and our relationship to money, and "Unforgettable" a guide to making your next presentation one your audience can't stop thinking about.

Colin is a speakers' mentor, dedicated to helping talented experts become unforgettable ambassadors, find their voice and share their message.

Colin recently moved from Burlington, Vermont to Durham, North Carolina with his wife Lindsey Lathrop and their puppy Remy. Remy is not interested in speaker coaching.

I knew Colin from the personal finance world and anytime I heard him speak, I’d find myself asking “how does he do that?” He was always getting laughs! I wanted that, too. So happy I took his course because I’m getting them now! 

I’m a non-fiction writer and often get asked to do readings. I decided to give Colin’s course a go because I want to have a great time when they come out to hear me. It was amazing how quickly I was applying the lessons I was learning. So helpful for anyone who doesn’t feel naturally funny and needs a jump start.

Engaging your audience is an essential, learnable skill that makes you and your message unforgettable.

Let’s get started!