5 Ways to Engage Any Audience | Guide


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An ABCDE Problem…

65% of parents would rather talk to their kids about sex than money.

100% of their kids would rather they talked about money.


In speaking to almost 1 million students, I’ve identified 5 gaps to student engagement. Personal finance is: Abstract, Boring, Confusing, Depressing
and Easier said than done.

By bridging the ABCDE gaps, we’ll stop feeling like we’re teaching the driest subject imaginable to the toughest audience possible. We’ll increase our impact, our enjoyment, and most importantly, their engagement.

Because what students really want is to talk about money. Just like you do.