1. Think Outside the Financial Literacy Box:
Our relationship to money taps into every area of our life. With some creative partnering, you could easily integrate Colin into a major theme you already support. Colin's message can address how money plays a role in mental health, emotional well-being, economic justice and income inequality, sexism/racism/classism and social justice. Depending on your theme, federal grant money might be available. For example, the Criminal Justice Department or Department of Public Safety might have distributed funds into mental health agencies or programs for mentoring youth, etc.
MIDDLE & HIGH SCHOOLS: We've heard from many wonderful teachers and staff how challenging it can be to find funding for financial education. Colin has a solution for you: he'll focus his message for your school on Financial Bullying, in order to best line up with funding you may be able to access for anti-bullying speakers. What is Financial Bullying? Great question!
No group is targeted by advertisers more than teenagers, who are often victims of bullying without even knowing it. The social norms that teenagers follow (and often enforce on each other through violence and exclusion) are written by the real bullies: companies who make them feel bad/ugly/inadequate in order to sell them things. Studies indicate millennials see more than 5,000 ads every day, yet are only conscious of about 2%. That means their definitions for success, coolness, worthiness, and social value are being constantly defined by subtle messages they pick up from tv, online, and even from each other. By becoming aware of this, they'll learn to develop real empathy as they realize their peers are similarly attacked by the pressures of consumerism.
Through humor, insight and inspiration, Colin will show students how to recognize and stop enforcing these pressures, and more importantly, how they can respond by standing up for each other and creating a culture of kindness at their school - a culture where all students can become the best version of themselves.
COLLEGES: Since college is full of events competing for students' attention, the more departments and organizations you can involve the more promotion and turnout you'll get. In the past Colin has worked with these college offices: Career Development, Financial Aid, Student Advisory, Campus Activities Board, Business Department, Office of Health Promotion and Well-Being, Student Life, and Student Affairs. Invite multiple departments and student groups to participate and share funding sources. A cooperative effort also means more students to promote the message in their spheres of influence.
Download our Sample Language for a Sponsorship Request, which you can modify to introduce yourself to other departments and propose a cooperative venture.
2. Book a Second Event in your Community:
If you can share Colin with another school or organization in your area on the same day, Colin's fee will be considerably reduced for you. This way Colin's message of financial empowerment reaches more people, and you save money. If this sounds suspiciously like a win-win, that's because it is! Colin is easy to promote to other schools and decision makers. Just forward them a link to ColinRyanSpeaks.com and share your plan.
3. Get Business Sponsors:
Contact local business organizations like the Rotary Club, Kiwanis, Lions Club, Elks Club, or the Chamber of Commerce, or businesses--such as B-Corps--that have a social responsibility mission. Ask for the owner, CEO or Community Services Department, and present them with a win-win situation: should they sponsor the event, you'll return the favor by publicly recognizing their support.
The mission of financial institutions is to help their community have better a relationship with their money. Download our Sample Language for a Sponsorship Request, which you can modify to introduce yourself and request their sponsorship. Find a Bank or Find a Credit Union - they will likely be open to supporting this message, and Colin has a long history of working with both. (If email addresses are tough to find, look for keywords like "Press" "Marketing" "Community Relations" and for banks "Community Reinvestment Act." You can also message them through their Facebook pages.)
In your request, you may find a point of connection in the general lack of effective and engaging financial education out there, ie. “When it came to the challenges of properly managing money, do you feel you were adequately prepared for adult life?” Most will laugh and say no. And now you can point out that together you can help a large number of people understand the things about money you wish you'd known sooner.
If other personal finance speakers, fairs, or other events have been in your area before, look on their websites to see who sponsored them.
4. Student Body Funding:
Check with your school administration for funding from the Associated Student Body fund. For teacher in-service programs, ask about Staff Development -- Title VI funding.
5. Find a Foundation:
Find a Foundation, or apply for grant from your state by contacting your State Department of Human Services and State Department of Education. Contact other local agencies in your county that already have grant monies from state agencies. For example, the Criminal Justice Department or Department of Public Safety might have distributed funds into mental health agencies or programs for mentoring youth, etc.
6. Parent Organizations:
Contact your school's PTO/PTA. Share your plans with them, as well as Colin's materials. They are more likely to contribute funds if your plan is well thought out.